For better or worse, Google’s oversight has become so strong that they seem to be able to know what you want (or what you’re going to do) before you do. We’ll say it’s for the better, for now, but if they start looking any more like Skynet, you and I are switching back to paper (Terminator fans know what’s up). In all seriousness, Google tools are a gold mine for both marketers and everyday information consumers. What started as a simple search engine has now evolved into a comprehensive suite of resources.
By using Google tools you can advertise, create and share content, get inspiration for your marketing ventures, embark on a Gmail email marketing adventure and more.
Heck, they’ll even give you a peek under the hood, so you can see who’s searching for what and when. It’s a measured peek, mind you, but a useful peak nonetheless.
Heck, I have Google fiber Internet. I frickin’ love Google, and the more I learn about it, the more I see how useful it is to affiliate marketers. Let’s take a look at everything this search engine, nay, empire, can do for your affiliate campaigns and/or online businesses.
Google Search Console
Here’s a fun nightmare for site owners. They create and create and create, promote, launch, and…zip. Nothing happens. No rankings, no page views, zilch.
Before Google Search Console, a free service that allows you to monitor your indexing status, you could fall into this crevice unknowingly.
Thankfully, this tool allows you to say, “Hey Google, how am I looking?”
Now, remember, this is Adwords, not Adsense. Adwords is part of Google’s paid advertising service. The premise is simple: you pay Google a set amount per day (or a week, or whatever), and they will put your content on blast.
Whether it’s banner ads, video ads, or whatever you want, Google has the infrastructure and the reach to make it happen.
The great thing about Adwords marketing is that it is highly measurable and consistent.
You don’t have to worry about going over budget because you can set a maximum and track everything that comes in with the Adwords PPC system. I’ve promoted YouTube videos using Adwords, achieving a 25% conversion for views.
Google Adsense: Alright, now onto Adsense. In a way, you can consider Adsense to be the opposite of Adwords when it comes to Google marketing tools.
You allow Google to place ads on your site, and they pay you based on the number of impressions, clicks and so forth that those ads bring in.
To be sure, Adsense is not a huge upfront moneymaker; you won’t be pulling thousands or even more than a couple of hundred dollars a month unless you have insane traffic. Instead, you should consider Adsense as a revenue stream, not the revenue stream.
Think about it – how much work do you have to do? There’s a five-second commitment, hardly any maintenance, and boom – it rains (er, trickles) money.
That’s the best part about it: just set it and forget it while you keep churning out excellent content.
I love this tool because of the viral (or at least semi-viral) potential that it brings to the table. Everybody has that Back to the Future fantasy at some point, don’t they?
“Man, if only I could have hopped on the fidget spinner thing before it exploded.”
“Golly gee, if only I knew that homemade soap and man buns were going to somehow become popular at the same time.”
You get the point. It’s hugely advantageous to know about a trend before it happens. Of course, since that’s impossible, and since Google is (reportedly) not clairvoyant yet, we have to settle for “as early as possible.” That’s what Google Trends is for.
If you’re marketing a product or starting a business, you can use this tool in several ways. Let’s first take a look at what it does.
As the name implies, Google Trends allows you to see how popular a particular word or phrase has been over a given period
Well shucks, that’s just a tiny bit relevant for digital marketers, isn’t it? The awesome part is that you can use this tool to determine what you will sell and you can use the data to refine what you’re already selling.
If man buns suddenly drop out of style, for example, but “man braids” suddenly take off, you can start tweaking your content to serve this new audience.
This one goes hand in hand with Google Trends to automate the trend-spotting process for you. Ideally, as a content creator (or someone who utilizes content creators), you and/or your team are experts in a certain product, service or topic.
With Google Alerts, you can tell Google, “Hey, let me know when someone writes an article about *insert keyword(s) here*, would ya?” Set the words or phrases you’re looking for, and Google will notify you when new content has been produced around those keywords.
This will allow you to learn more about the topic, comment on the person’s article for some sweet link juice, *legally* model their idea, or whatever the heck you want to do. Automated trend-spotting! It’s seriously an amazing age! Don’t you think so?
Google Keyword Planner
Possibly the single most important tool in the Google arsenal is the Keyword Planner. This is the “peek under the hood”. I referred to earlier that lets you see exactly how popular and competitive your keywords are.
If you are selling socks, for example, you can type in “men’s socks,” and Google will say, “Okay, men’s socks. That receives a bazillion searches a month. It will cost 60 cents per click (if you’re doing PPC) and the keyword phrase is highly competitive.”
Google Keyword Planner should be used to steer your keywords towards the appropriate level of “niches.” If you’re a smaller brand and/or just starting, you’re going to usually want low- or medium-competition keywords that get 10-15k or fewer searches a month.
Once you start going up in terms of popularity and search volume, competition thickens heavily. To beat the competition efficiently and effectively you can try different tools that can help you in analyzing competitor keywords.
Yep, that’s right – I’m talking about Gmail. Get a Gmail account! Once you do, you can link all of the other tools I mentioned to it. You can use it for Google email marketing so that everything comes into a central inbox. Trust me, saves many a headache.
Also, Google will notify your inbox every time something important happens, depending on your notification preferences. It’s just more convenient, and hey, it’s a mighty fine platform in itself anyway.
In conclusion, you have so many tools for so many uses through Google. Their websites are easy to use and there is customer service if you need assistance. So set up that Gmail account, get the alerts, see the trends, and keep succeeding!