Congratulations, you already belong to the smarter half of affiliates. You’ve made the commitment to create a personal affiliate marketing website instead of crashing on the virtual couches of article aggregators, social media sites and forums (not that they don’t have their place, of course).
If you’ve never created a site before, you may be a little bit frazzled right out of the gate. Take a deep breath, it’s going to be okay. I already have a post on the logistics, i.e., setting up web hosting, using a site builder, etc., but let’s talk a bit about the fun stuff, shall we? Let’s talk about content to start.
Content Above All Else
It may sound generic and unhelpful at first glance, but it is the single most important piece of advice a site owner of any kind can hear: prioritize quality content. I can’t tell you what that is in terms of your specific niche, but you know the difference between a fluffy dribble and well-informed content, don’t you?
Your audience should think, “Huh, that’s cool. I never thought of it that way,” or “Wow, I didn’t know that,” after reading your posts. They need to be informed, entertained and persuaded. Usually, the first two will take care of the third.
So, put the technical stuff aside for a moment. Yes, keyword density, meta-text, and all that other fun stuff are important, but it’s not as important as content quality. As said,
“Content Is The King”
Google is getting so “creepily” smart (seriously, it’s reaching 1984 levels) that their bots can actually discern between well-written content and generically promotional fluff. It’s crazy!
Let me just say it again. Content. Okay, I’m done.
Make it Accessible, Shareable and Responsive
If you want your site to be highly shareable, you need to appreciate two things:
I. The ridiculously low attention span of the average site visitor
II. The many ways in which a site owner can encourage sharing.
Even if your content is awesome, a site visitor will not spend more than two or three seconds looking for that share button. There’s no need to make it look like some tacky neon sign, but it never hurts to make it sticky (search WordPress plug-ins for sticky share buttons if you don’t know what I mean).
Keep it out of the way of the content, but visible enough so that it’s on the reader’s radar. Make buttons for absolutely everything you have: Facebook, Twitter, Pinterest, etc.
Another way to ensure that your site is highly accessible by a lot of people is to make sure that it’s responsive.
Thankfully, WordPress and other site builders have super easy features to ensure you format everything correctly for mobile and tablet as well as PC.
Define Your “Thing”
I know I talk about niche a lot, but this is a little different. By “thing,” I’m referring to the way in which you deliver your content. So, whatever your niche is, how are you sharing it with others?
Are you reviewing popular products, comparing them, or simply providing information and casually linking within your posts? The answer can depend heavily on your products and your defined niche.
If you’re promoting something that’s maybe more new, cutting-edge and technical, you may want some in-depth blog content to first explain to everyone what this product is and how it works. If you’re focusing on really well-established products that come in many different versions, reviews and comparisons are generally more appropriate.
Respond to Your Audience
Now, this strategy is not necessarily about a website, it’s about you! New affiliates especially, are really attracted to that “set it and forget it” mentality. Unfortunately, that’s not how any of this works. There is a degree of automation, sure, but you can’t just create your site and sit there.
You will need to respond to blog and social media comments (or hire someone to do so) consistently if you want to stir up much higher levels of engagement, views, clicks and all the good stuff that comes with it. The more you respond to your audience, the more authority you can build as a guy or girl who 1) actually knows what they’re talking about, and 2) actually cares about their audience enough to answer questions.
I can’t overstate the importance of a well-maintained Affiliate marketing website site enough. Nobody makes it above a couple of hundred bucks a month without a site. If you simply commit to quality content, make everything shareable and engage with your audience, your site will become the ultimate!