How you can get traffic from social media is dependent on your social media marketing strategy, and one question will set the framework for your entire social media marketing strategy:
Are you willing to pay?
As with most affiliate methods, you can choose the free path or the paid path. Free methods are generally more labor-intensive and time-consuming, but they offer the promise of higher profits when done correctly.
The paid way takes less time, but it can get expensive if you aren’t carefully tracking all of your metrics.
Let’s start with Facebook that how it helps in getting traffic from social media.
Facebook is by far the largest social media site. There are over 2 billion FB users – that’s incredible! This means that there are thousands of people interested in your product, even if it’s very niche, which is why you have so many boxes to tick when setting up a Facebook ad.
You can include or select out people who have liked certain pages, people of certain ages, and much more. It allows you to paint a clear bullseye on your target audience.
Let’s break each method down (free versus paid) to expose their strengths and weaknesses.
- Set up an attractive, professional (and not fake!) Facebook profile and/or business page.
- Find people who fit within your target audience (interests, age, income level, etc.) and add them as friends.
- Find FB groups that focus on your products – you want each member to already have an appreciation of your products and/or services. If you’re promoting within the wealth niche, find FB groups that focus on entrepreneurship and wealth.
- Seek out prominent figures within your industry and add their followers as friends. If you’re promoting affiliate marketing itself, for example, you would want to add friends of the heavy hitters like John Chow, Michael Cheney, Anthony Morrison, Vick Strizheus and others.
- Head to one of your FB groups and check to see if the feed is active with recent comments. Then, cast your own net and test the engagement level.
Find the people that comment “how” under posts like, “If you want to make more money, then comment ‘how.’” Add the people who commented because you could very well have the solution to their problem, the answer for their need, the product they want, etc…
- After people accept your friend requests, interact with them in a friendly and discrete way. Don’t pitch anything – the initial goal is to simply get them to view your profile and content.
- Remember, not all of your activity has to be super targeted. In fact, it’s better if you have fun anecdotes and conversational posts on a regular basis. Keep posting, keep building rapport, and don’t forget to respond to and interact with others.
- Facebook Live is an awesome tool that you can use to interact with many users at once. Don’t waste the opportunity, though – you have to give them a juicy incentive to click or tap on you! “I’ll give a prize to the best commenter,” and so on. If you feel that you delivered valuable content, make the pitch after the broadcast. If you’d like a larger “room” to sell to, you can even leave them with a cliffhanger for later broadcast, but don’t abuse it!
The Paid Way
- Facebook and Instagram paid ads (remember, they’re both owned by FB).
- Click on the triangle at the upper right-hand corner of your FB profile. It should be right beside the question mark.
- Scroll down to “advertising on FB.”
- Follow FB’s prompts and directions.
- The number one focus when setting up a paid ad is targeting. I cannot mention it enough. If you’re not targeting, a poor conversion is guaranteed.
- Don’t forget about FB native ads! These are the articles that appear directly in news feeds – they’re “native” because they look like they belong there instead of looking obvious and forced. They flow with the newsfeed, usually boasting higher click-through rates.
Make sure that you check Facebook’s policies, as well as those of the specific groups that you are interacting with, as it regards their policies for affiliate links. They’re pretty strict now, and you wouldn’t want to waste time developing great content just to have it shoved right back at you. Heck, if you’re promoting a JVZoo (affiliate network) link, you won’t be able to post it anywhere. Be careful!
Of course, Facebook’s not the only game in town. If you can adapt your content to it, Twitter is a great way to expand your audience and show a new side to your brand. So let’s break down free and paid again for Twitter.
The Free Way
Like Facebook, you’ll need to create a presentable, credible, etc. profile page.
- Find influencers within your niche or industry and befriend their followers. If your content and approach are attractive enough without being too sales-y, you will earn followers in return.
- In the top right-hand corner of your interface, you should see a search feature. Twitter search is an incredible way to connect with potential customers authentically. Type key phrases relating to your product. If you are promoting a weight-loss program, for example, you can search for “How to lose weight.”
- Find people who are looking to solve the problem that your product solves and follow them. The idea is to earn a follow in return. They’ll see your content without feeling like they’ve been spammed by it – it’s a great way past that first barrier of criticism.
- Use the almighty hashtag! Don’t overdo it, though. Using a # will bring more eyeballs to your content, and ultimately, to your product.
The Paid Way
- Setting up paid Twitter ads (like FB or IG).
- Paying for sponsored/promoted Tweets.
- Paying for sponsored/promoted trends.
Full disclosure, I’m such a fan of free Twitter methods that I haven’t taken advantage of paid versions that often. If you’re interested, however, I will repeat for the 38th time that targeting is key. The only thing different from FB/IG after narrowing down your target demographics is that pesky character limit.
Finally, let’s talk a little bit about Pinterest.
Pinterest is a “visual search engine.” You’re not looking to be so explicit here in terms of text. If you have a product that lends itself to inspiring, pretty, and expressive images, this is a great medium to use.
The content creator can certainly add text descriptions and titles, as this will help to tag the image for categorization by the Pinterest algorithm, but the money’s in the picture. When a user likes your pin, one click and they’re on your site.
When users start saving your pins, then you’re creating the network effect, because all of their followers will be able to see your content as well.
In conclusion, you see how many techniques there are to use social media for traffic! Whether free or paid methods, you can’t tell me reigning in traffic and some profit from social media isn’t an option!
Wait! wait! I have discussed in detail one more Platform through which you can get free authentic traffic in a separate post (click here to read).
So, Did these techniques make sense? What have you done, or what will you do to market on social media?