I simply cannot overstate the importance of email marketing through an autoresponder. Affiliate marketer, niche site owner, blogger, it doesn’t matter. So which autoresponder should you use? At least by the end of this, you will be able to make up your “brain housing group” between Convertkit or GetResponse.
If you have an online audience, you need to take care of them. When it comes to opening and maintaining a dialogue over a long period of time and delivering useful content throughout, nothing comes close to email marketing.
Depending on how familiar with you are with email/affiliate marketing, you may or may not know what the term “autoresponder” means. Let me break it down for you:
An autoresponder is a general term for an email subscription service. You may also hear marketers refer interchangeably to their “lists.” With an autoresponder, you can pre-schedule emails to be automatically sent to people who opt-in to your list.
So, here’s how the process goes: First, you reel someone in with a nice landing page, lead magnet, and so forth. They opt-in to your list by submitting their email address. Your autoresponder then takes over, sending them the series of emails (drip, autoresponder series or just series) as you set them up.
See the potential here? Autoresponders are like little salespeople that never sleep. You can use them to refresh content, generate pre-launch buzz and much more. Just how you should do that is a different post entirely. Today, we’re talking about two of the greats: GetResponse and ConvertKit.
Don’t get me wrong – there are dozens of autoresponders out there. These two, however, are pretty much the Godzilla and Mothra of the bunch.
I’ve reviewed each of these autoresponders for their features, overall user-friendliness, and functionality, support and pricing. Let’s dive in – ConvertKit is up first.
ConvertKit Takes a Shot at the Champ
ConvertKit is a blogger-friendly autoresponder that prioritizes ease of use and scalability. Whether you have a hundred or a hundred thousand subscribers, they pride themselves on making list management easy.
Indeed, their menu system is straightforward and minimalistic. While they have technical, heavy-hitting features for bigger businesses (although not as many as GetResponse), they don’t dump them all on the main menu to intimidate newbies.
Notable ConvertKit features include:
- Migrate your existing list free of charge.
- Split-testing features for headlines (also known as A/B testing)
- Easy content/design editors
- A long list of integrations
- Webinar/landing page integration
Alright, let’s talk about money. ConvertKit pricing is fairly unremarkable; they follow the autoresponder status quo very closely.
As of right now, you’re looking at a tiered pricing structure that is tied directly to your list size. For 5k subscribers, it’s $79 a month. For 10k, it’s $119 a month, and so on and so forth. Though ConvertKit pricing isn’t the most expensive, there are two things I don’t like:
First and foremost, there’s no free or “light” option for people with smaller lists, and/or people who just want to try it for a while.
Secondly, the price jump from 1k to 10k subscribers is pretty ambitious, going from $29 a month to $119 a month. Again, not the most expensive, but not the cheapest, either.
Overall, ConvertKit is just fine for most bloggers and affiliates. I can’t say it’s great for e-commerce, because integrations and features in that area are relatively slim, but content creators should have plenty to play around with.
I’m going to give ConvertKit a 7/10.
I won’t beat around the bush – I prefer GetResponse to ConvertKit. I’ll explain why in my review.
And in This Corner…GetResponse!
Like ConvertKit, GetResponse does an exemplary job scaling up for bigger businesses without leaving out the little guy. They have a pleasant, feature-rich interface that prioritizes the most common actions (creating an email, checking link click rates, etc.) at the top.
GetResponse’s drag-and-drop editor is among the cleanest and easiest around. It does take a second to get used to the expansive list of features, but it’s a fun and painless grind, and most prefer it to “bare-bones” editors.
If you get really confused, no problem, they have 24/7 live chat support, which is generally rated at a 4/5 or higher, as reported by emailtooltester.com.
Your GetResponse login is especially useful when it comes to content formatting, which gives them a solid edge over the competition. For example, they have features and templates for:
- RSS newsletters
- Standard autoresponders
The second reason why I really like GetResponse over the competition is their unrivaled list management capabilities. Whether it’s segmentation, custom filters, customized headlines from contact data, special tags or whatever, they’ve got it. Just pop your GetResponse login in and start playing around.
Think about it this way: If it can be done to an email list, then it can be done with GetResponse. The above points are just the beginning, too. They have automation for abandoned shopping carts, events and product launches, and so on and so forth.
As it concerns cost, GetResponse pricing is significantly cheaper than ConvertKit as you scale up. They basically undercut ConverKit by a solid 30+ percent at every list size. The GetResponse pricing model asks for $15 a month for 1k subscribers, $45 for 5k, $145 for 25k and the list goes on.
I’m giving GetResponse a well-deserved 9/10.
As mentioned, they are a tad pricier. As long as you’re not doing anything highly technical with your list, all of your needs will be met.
On the other hand, if you’re that guy or girl who really wants to dig into segmentation, landing page integration, testing, tracking and so forth, you simply can’t beat GetResponse.
The real winner here? Here’s your Shyamalan plot twist for the day: affiliate marketing!
Had to do it 😊
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