From some of the finer points of the YouTube algorithm to set up a camera and microphone, I’ve covered YouTube extensively on my blog. A guide on the actual mechanics of how to post a video on YouTube, however, has yet to grace these pages.
Before I break into these simple steps, I like to lead all of my YouTube affiliate marketing posts with the same reminder: YouTube for affiliate marketing YouTube is going to be absolutely bananas in 2020. Even more, than it already is.
If you want to upload a video that YouTube shows plenty of love, you’ll have to lead with great content, of course.
Alright, so let’s say you’ve already got the hard part done, but you’re nervous about uploading in a way that hurts rankings (or you don’t know how to post a video on YouTube period). Well then, that’s a much easier affair. Let’s take a look at using my own YouTube studio as a case study.
I am working on this too but passing on what I have learned.
Hopefully, YouTube won’t make changes to the user studio five minutes after you read this guide, but it’s always a possibility, so consider yourself disclaimed.
I would really hate to be that guy featuring updated information, so get it while it’s hot! Today is 2/6/20. Maybe we’ll make it a solid month before updates if we’re lucky.
How To Post A Youtube Video
Alright, onto the real reason you’re here: learning how to post a video on YouTube. First, know that posting a video is much more than just clicking “share” from your phone after you film a video. If you want to rank, you’ll need to at least make a pass through all the other fields. Let’s take a look.
1. Set Up A Google Account To Post A YouTube Video
It’s not exactly rocket science, but it’s absolutely essential. You can’t post on YouTube without a Google account. After you’ve created it, you can use your login to access YouTube. Upon uploading your first video, you will be asked to create a channel.
No, you can’t skip this step. Hopefully, you’re already rocking that branded site (nudge nudge), so it would be beyond ideal if you could name the channel to match. If not, you can use your actual name! What a thought. My YouTube channel for affiliate marketing is my name.
Next, I would definitely recommend uploading a video, especially your first one, using a desktop. Sure, you can use your phone, but after hearing these steps, you’ll probably want that desktop.
2. Find Your Topic And Plan Your Long-Tail Keywords
If your content is centered around affiliate marketing itself, great (and “meta,” eh?). However, if you just throw around the phrase “affiliate marketing” like it’s free, then you’re volunteering for a much harder battle. Why? Well, you’re seeking out a pool of more than a million competitors – literally.
So, seek out the long-tail phrase. If you’re confused about what that looks like, feel free to consult this breakdown of the SEO fundamentals.
Here’s a question: How do you measure your competition once you’re living that righteous long-tail life? If you’re using “Affiliate Marketing for Beginners,” for example, you can just head over to Keyword Keg for a detailed breakdown.
Once in Keyword Keg, you’ll have the opportunity to view how many people are searching on YouTube for the long-tail phrases you’re targeting. If it’s more then 10,000, then you might want to steer clear, unless you’re already well established.
Let’s Take A Look:
Alright, so we’re looking at a monthly search frequency of around 1,000. That’s not too bad at all. If you have a solid YouTube channel that cranks out quality content on a consistent basis, then you stand a chance of ranking for this phrase.
You can also use Google’s KeyWord Planner tool to view searches related to your video title, HOWEVER, KeyWord planner is not specific to YouTube – it reports on all web pages. Still, this will give you a gauge of how saturated the keyword you’re targeting is. In this case, you can and must include the phrase “affiliate marketing for beginners” in your video description. Keyword planner is great for planning out a blog entry. 🙂
Let’s take a look:
Not too shabby, eh? If “affiliate marketing for beginners” had a volume of 1k-100k and high competition, then I would normally say move on. But, do you see the long-tail variants with lower competition? That’s juicy niche potential!
This next part is absolutely imperative, so listen up! Make sure to mention your longtail keyword phrase/title at least twice throughout the video. This will help with ranking. Not unlike Google and the other search engines, YouTube is inclined to reward content for relevance. You’ll also want to sneak this.
4. Upload The Video!
Click the camera icon with the plus sign and then – you guessed it – upload that video.
When you’re ready to go live, then go for it!
You will be prompted to select a file from your computer. Make sure that the video file name is the SAME AS THE VIDEO TITLE. Yes, YouTube actually cares about this, so technically, it’s a piece of SEO all in its own. After you select the file, it will take you to this screen:
Now it’s time for you to make a proper title. Use Caps on every word in the title. Make it attractive and professional.
Let’s Talk Description
Alright, onto that part that camera-happy people don’t always love: the description.
You don’t need to a Shakespearean soliloquy here. Just keep it natural, non-pushy, yet direct. For example, “In this video, I’m going to guide you through affiliate marketing for beginners.”
In, out, golden. Twice is a solid standard for the number of times you should organically mention your title, so don’t go haywire and drop that thing in there sixteen times like some content creators who shall not be named.
You shouldn’t be spending hours upon hours on this description, but at least ensure that it is grammatically correct. Shoot for a minimum of 300 words, but remember to tease the content. If you just describe the entire video, then you’ve killed the incentive to watch. WHOOPS!
As if we link-happy pluggers need another excuse, YouTube is a haven for blog links, affiliate links, Facebook links, and whatever else you want to drop in that description. Also, don’t forget your FTC disclaimer!
Why not drop a hashtag or two in there while you’re at it? Hashtags are still a huge deal – they can still augment your rankings like no other. I believe they only allow ten in the description, and make sure they’re relevant to the video. See mine in the picture below. Relevance, people.
If I would have put #MillionaireInTheMaking down there, YouTube probably would not have been amused. Consult the picture below (please don’t copy it), and we’ll rally underneath it for the end of your “briefing,” ok?
Here is an example from one of my videos:
Once your description is absolutely immaculate, you’ll want to hone in on that thumbnail image. That’s the still shot that shows up for search result.
If you don’t customize your thumbnail, YouTube will do it for you by randomly plucking it from your video. If you’re like me, this means you’ll be pictured with your eyes closed, or your mouth agape in some crazy expression.
Trust me, you’ll want to create your own thumbnail. There are actually sites to help you with this, such as Canva! This is my absolute go-to when I’m looking for thumbnails.
Canva has thousands of YouTube thumbnail templates – just search for them from the homepage and you’ll be flooded biblically with options. If you don’t want to feature your face, they even have stock photos to choose from. That said, having your mug up there is recommended.
That’s all good and fine for appearance’s sake, you might be thinking, but what do I need to do thumbnail-wise for SEO? No worries, it’s pretty straightforward. Simply insert the title, or at least the part of your title that constitutes a long-tail keyword, into the thumbnail. There’s your SEO angle.
5. How to Post a YouTube Video: Final Steps
We’re winding the final bend, I promise! There are just a few other details from my YouTube studio screenshot above that I’d like to highlight. First, you have the option of making your video public (everyone can see it), private (nobody can see it), or unlisted (link invite only).
Obviously, since “shmoozery” and charisma are our fortes as affiliate marketers – and since, you know, there’s no point in marketing if nobody’s going to see you – we, of course, want all of our videos to be set to public. It will maximize your views, your visibility, and all that good stuff.
Next, make sure to keep your YouTube channel organized so that everything reinforces your brand and content focus. When people can’t figure out what you’re trying to say and do, they’ll click away for good. Make playlists. Throw up a banner. Get the channel art going. Consider it a home away from home – be welcoming!
Speaking of that welcoming vibe, you’ll definitely want to respond to comments. This doesn’t mean that you need to be hitting the refresh button every six seconds. Depending on your average view count, you can just make this a once or twice a day habit.
It sounds weird, but negative comments actually provide a better opportunity for you to illuminate how awesome your content is than positive comments. This all depends on your ability to respectfully and insightfully change a commenter’s mind, however.
I can’t just blab away until you learn this – it’s something that comes with experience in the “field.” I certainly hope this has helped you uncover some of the details you wouldn’t have otherwise considered when posting videos to YouTube. Like I stated before, it’s much more involved than simply filming with your phone and then pressing that button.
A Tip For High Ranking Of Videos
If your videos aren’t ranked, then people won’t see them, and all that hard work will be for not! If you’ve got the budget, and you’re willing to ask for help, you can always go to Fiverr for help.
Never heard of Fiverr? It’s a marketplace where freelancers and affiliate marketers (and virtually anyone else) can connect with one another and get things done. In our case, they can hook up some backlinks, share videos on forums, and distribute them with other lists.
Keep in mind that you MUST, however, pick a freelancer who has at least 100 5-star ratings, is a level one seller, or “pro verified”. Otherwise, you may get into a situation where the freelancer uses bots to generate fake views. YouTube will certainly not be happy with you if that happens.
I know that was a lot, but consider it for what it is – a checklist. Keep this handy, master each part of the process, and soon, you’ll be optimizing your YouTube content without even thinking about it.
“YouTube Affiliate Marketing Secrets for 2019: Growth Hacking & Digital Marketing Strategies to Make Money Online; Build a Profitable Passive Income Business With Step-by-Step Social Media Video Guide” by Hewitt Magee
“Affiliate Marketing 2020: Step by Step Guide for Beginners to Make Money Online. New Mastery Secrets. Master Paid and Organic Traffic, Stand Out from Competitors and Win the Attention of Prospects”, by Harvey Quick
Disclaimer: This article contains affiliate links. If you select a link and make a purchase, I will receive a commission, referral bonus, or rewards points. Also, as an Amazon Associate, I earn from qualifying purchases.