If you want people to see your content, you simply have to leverage the power of SEO. It’s not only recommended, it’s literally the only way (other than paid ads) to get steady, high-volume traffic. That’s why I clutch Adam Clarke’s book, “SEO 2020” on how to learn search engine optimization.
Man, I gotta learn affiliate marketing AND SEO?
Yes, you do, but I wouldn’t think of them as two separate entities. Think of them as one and the same. I mean, you’ve always known in the back of your mind that you’d have to get eyes on your awesome affiliate content, right? That’s what SEO is!
But man, is it a beast. It can be really intimidating when you’re first figuring out how to learn search engine optimization for a number of reasons. First, search engine algorithms are constantly changing. Secondly, there’s just – well – a massive amount to do, between website optimization, website SEO analysis, and much, much more.
Thankfully, this book has covered just about every angle in terms of the many factors that contribute to your Google website ranking. I’d like to share with you some of the deeper insights this book provided me with so that you can stop avoiding SEO and just dive in. Keyword research is just the beginning, friends. Let’s get started.
Search engine optimization involves the issue of the shifting and sprawling Google algorithm
Logically, Clarke starts his book by laying the foundation for what Google wants. I’ll list a few of them here, but it really is a book’s worth, so the best way to get the big picture and the small details is just to pick up a copy.
He starts out by naming a few key analytical points that Google emphasizes, like direct website visits, CTRs, and time on site. Again, these are just three among dozens, but when it comes to content relevance and visibility, this is where you can really shine as an affiliate.
This is where I normally caution people to focus on the quality and not get lost in the technical mumbo-jumbo.
Just ask yourself: What makes me stand out from the market?
Do I have spammy and pushy sales content? Is most of my stuff plastered with a ton of ads and pop-ups for monetization purposes?
If the answer is yes in either case, you guessed it – your SEO efforts will be compromised. This is how to learn search engine optimization 101, or rather, how “not” to learn it.
I’m telling you this now, and Clarke will as well, to help you understand that the many technical requirements of SEO work in service of quality. EAT. It’s kind of a paradox that is easy to get lost in. You try so hard to check all the optimization boxes sometimes, that it’s easy to forget about content quality.
Why else would Clarke point out in his book that EAT is huge when it comes to SEO?
Getting the gist of it? The entire point of Google’s complex algorithm is to separate affiliate (and other) content that demonstrates EAT from low-quality, spammy content. That’s what allll this is for. Google wants to remain popular and legitimate. They need to rank the best content highest for that to happen.
So, let’s break this “EAT” thing down a bit more so it doesn’t just feel like one of those corny posters hanging up in HR.
Expertise in this case refers to a certain depth of knowledge and experience. If your affiliate site recommends cameras, then your audience will want to know how knowledgeable and experienced you are with photography. Logical enough, right?
Authority in affiliate marketing means that you know the product and the topic area it pertains to inside and out.
You are the solution to problems in that domain, and you have a credible, online presence that clearly demonstrates that. It is the actionable component of expertise.
Trustworthiness is transparency, among other things. Be yourself. Be honest and consistent. Google also likes when you clearly demonstrate where your information came from. Cite your sources, and your trustworthiness will increase, both in the minds of page viewers and the creepy, automated “hive mind” of Google.
Everyone’s with me so far, right? It’s not exactly harebrained that Google wants EAT – it’s a logical conclusion to draw. However, I’d like to illuminate something from a much less understood corner of the Google empire: the RankBrain algorithm. This will give you an example of something a little more nuanced to watch out for.
Admittedly, this was news to me as well. Clarke lays it out perfectly in his book.
Google has a RankBrain algorithm that measures how users behave on your website.
What do they do? How long do they stay? What is their click-through rate, bounce rate, and so on?
The way that users behave on your site can significantly impact your Google website ranking, just like keyword phrases and EAT. As Clarke outlines, you can increase your ranking with this particular “sub-algorithm” using website optimization and YouTube optimization on your internal links, content readability, videos, and more.
A quick note on video content, by the way – it’s great for your bounce rate! People are less likely to leave once they see your eager mug (or whatever else)!
I’d love to divulge a bit more, but there is simply so much to cover that I would be doing a disservice to the book to try and capture even a snapshot. It’s absolutely loaded with helpful insights, as I found out within just a few pages. If you want to know how to learn search engine optimization for affiliate marketing, the short answer is to align your thinking with resources such as these.
I will, however, take this opportunity to bring you a little relief, just as Clarke did in his book. Realizing that the affiliate marketer who is new to SEO may be feeling a little overwhelmed, he listed a number of web services that will assist greatly in your SEO ventures.
As always, there’s the trusty Google keyword planner IF you have or are planning to run Google Ads.
These other tools will also help you to carve out highly dedicated niche audiences, refine your content’s focus, and much more:
By the way, see how these websites have the https:// at the beginning? The “s” is also a big plus in the eyes of Google website ranking and SEO. Google prefers to refer people to secure websites that have a SSL (secure sockets layer), because they’re safer.
While we’re on the topic, mobile-friendliness is also a huge deal to Google, especially now that mobile web use is eclipsing that of PC and tablet. Clarke delves into greater detail as to the how and the why here, but know for now that it’s absolutely paramount.
The best part about this? Google has a tool for testing your mobile-friendliness! What better way to see how Google will grade your mobile-friendliness than just asking? Go to the mobile friendly tester and see for yourself. It’s not an afterthought, really – it’s a super important requirement now.
And as always, backlinks are a thing for search engine optimization.
I highly doubt they will ever be removed from the algorithm, let alone devalued. Fortunately for us, Clarke also lists some of the web’s most trusted sources for link generation and outreach:
These are just a couple among a larger list, which is reason #312 why every affiliate needs this book!
Speaking of affiliate marketing, I am specifically recommending this particular work because the author ties in the world of affiliate marketing beautifully – far beyond a casual mention or two.
He explains SEO as a critical device of the affiliate marketer’s toolkit, not as some mystical and irrelevant discipline off in left field. The two are very much intertwined, and he captures that perfectly.
The more you learn about SEO, the more you can earn with affiliate marketing. Clarke explains the relationship between a high Google search engine ranking and success, and it makes all of the brow-furrowing “homework” more than worth it.
It sounds odd at first, but reading this book actually made me feel less stressed about SEO because of the way that Clarke explained it. Yes, there’s a ton to do, but Google has set everything up so that your quality will come to the forefront.
What I mean by that is, if you are a knowledgeable, personable, non-spammy affiliate, then you are automatically on the right track to a high site ranking, because Google wants you on page 1. You just have to check a few boxes along the way.
What are those boxes, you ask? The answer is inside this book!
Disclaimer: As an Amazon Associate, I earn from qualifying purchases