In this third (and probably not final) installment of a series of posts I have dubbed “the power of YAM,” a.k.a, YouTube affiliate marketing, I want to entertain a more on-the-ground perspective. I want to give specific advice on how to make a good video for YouTube.
What I mean is, you’ve heard from myself and probably other trainers out there that YouTube is an absolute marketing stud. It’s only going to gain more momentum as video content eclipses, well, just about everything else.
All that’s good and fine, but it’s not necessarily a ton of help on day one, video one. That’s why I created this video – to guide you through the process of actually creating YouTube videos that grow trust and authority.
So, you can forego the “YouTube algorithm headache” for a little while at least. Today is all about learning how to just park yourself in front of that camera and make stuff happen. Per the video, I’ve broken this down into five easy steps for you.
Confront Your Anxiety To Make A Good Video For YouTube
“Normal” is a relative value. So, that little voice in your head that says your nose is too big, your voice is too weird, or your personality won’t work on camera has no backing. I mean, even the fashion industry is (thankfully and finally) endorsing realistic models.
My point is to not listen to those little doubts that prevent you from featuring yourself in the video. Your high-quality content will transcend everything else if it’s good enough.
Now, if you absolutely do not feel comfortable featuring your likeness at all, then you can always make screen cast videos. These are actually really helpful in “how to” content, especially techy/IT stuff. If you never show your face, however, you’re losing out on a free logo.
Make It Personal
Isn’t it frustrating when you misinterpret someone’s intentions because you’re texting? This is one reason why face-to-face and/or video is so powerful: the “words behind the words,” as it were.
I’m not saying you should sneak subliminal messages into your content – the FTC would probably have a heyday with that one. The point here is to encourage you to be conversational, passionate, and consequently likable.
The tone and volume of your voice, your gestures, facial features, and so on are all factored in to your viewer’s impression of you, your content, and indirectly, the products you’re promoting.
Take advantage of these signals to help your viewers’ brains say, “Oh yeah, that is exciting,” or “Yeah, I also hate it when that happens.” Also, we’re not submitting to medical journals here. It’s okay, even preferred, to say “you” and “I,” because that adds to the personal nature of it.
Eye Contact On YouTube
I know, it’s tough – especially the first time. You’re trying not to look at your scribbled notes too much while making sure you don’t stumble over your words. But if there’s one mistake that will tank your video, it’s randomly staring off to the side. Take a quick peak at the notes and then back to the lens!
You’re not a rock band album cover. It’s not “cooler” if you look off in a random direction. If you haven’t filmed yourself on your phone very much, and you have a newer/fancier phone, you might want to practice first.
Find which of those nine lenses you need to look into to maintain eye contact with your viewer, and keep your gaze there. Simple as that.
If you aren’t looking into the lens, your audience will feel that you’re disengaged.
Even “triggering” content can survive if the channel (or vlog, or whatever) is regularly updated. The most reliable way to absolutely kill a channel is simply posting at too low a frequency.
Many YouTube content creators post not only daily, but twice a day. I’m not saying you need to hit that mark per se, but you will definitely want to aim for twice a week at the bare minimum.
This may seem like a tall order when you’re making your first video. However take it from me, once you get the feel for your camera setup, content format, editing methods and so on, you’ll be able to roll through your later videos much faster.
Find High-Quality Equipment
Will your audience notice a difference of ten pixels? Most of them won’t. Still, it should go without saying that you at least want your videos to look like they were made in 2020 and beyond – no graininess, weird lighting or low-quality sound.
To meet that end reasonably and affordably, I’ve curated my top three pieces of equipment for affiliate marketers wisely interested in how to make a good video for YouTube.
The Lavalier Lapel Microphone is my top pick of its kind for several reasons. First and foremost, the sound quality is impeccable. Everything else, like the super long extension cord, included microphone splitter, and noise-canceling capability is icing on the cake. Did I mention it sells in pairs, and for around twenty bucks at that?
Now what about if you’re looking to dedicate some space in your home to recording? In order to just sit down, knock it out, and move on, you can graduate from the lapel mic to this Tonor USB Microphone.
This is the most consistent mic I’ve seen in terms of picking up low-frequency and/or quieter sounds with extreme clarity. It plugs into your PC and Mac for quick accessibility and usage, and it comes with everything you need (adjustable stand, desk mount clamp, USB cable, etc.)
Finally, it may sound and/or look really techy if you haven’t seen one before, but this Neewer Isolation Shield is hugely helpful in terms of cleaning up sound quality. It’s also great in eliminating ambient noise. Basically, it’s a semi-circular shield that surrounds your microphone and blocks out noise.
I also really enjoy this particular shield because it’s a super compact solution for people who don’t have a sound-proofed room. Simply mount your mic, position the shield, and you can bring the studio with you.
Now when it comes to lighting, I just sit in front of a big window on a sunny day. I’ve read that three point lighting is the way to go, but I cannot give you advice about lighting equipment. So sorry!
So let’s review how to make a good video for YouTube:
Confront your anxiety
Make your message personal
Keep eye contact
Set yourself up for success with highly rated and reliable equipment.
Do these, and your video content will get the shot it deserves.
This article contains Amazon affiliate links. As an Amazon associate, I earn from qualifying purchases.