If monetized articles and blog posts are like retail stores, then landing pages used in affiliate marketing are door-to-door salesmen. The entire sales process is different from landing pages – more intentional and obvious.
You’re not “peppering in” the sales pitch, the landing page is the sales pitch, and nothing else. Let’s review 3 proven techniques for landing pages, shall we? But first, a super-quick introduction to landing pages before we begin, in case you didn’t know.
What is a landing page?
A landing page is a small, simple web-page designed to sell a product. Also referred to as a squeeze page, destination page, capture page or static page, landing pages do not typically feature multiple paragraphs of content.
Content varies, but most landing pages contain a short video or a picture of the product, a few lines of text or bullets at most, and most importantly, a big, shiny button that visitors click to buy, opt-in, learn more, or what have you. Got it? Moving on.
Conversion Is The Entire Point
If you read my post on the basic steps of affiliate marketing, you understand the importance of the almighty conversion ratio. This is the entire point of a landing page. You’re not warming your audience up to you by providing information, providing niche-friendly guides or tutorials. You’re selling a product – that’s it.
If you are using paid advertising or social media referrals to get traffic, these people don’t know you – this is referred to as “cold traffic.” To convert at 2% with cold traffic is very difficult to achieve, but with proper design and a solid message, it can be done.
“How do I get warm traffic?” you may be asking. This simply refers to people who already know you and your content, so there are two common methods to achieve this. First, you could refer people from your blog/article content to a landing page, but that’s creating an extra step, which isn’t great for conversion.
Alternatively, you could use your landing page to offer a lead magnet. Create an informational resource and give it away in exchange for email addresses.
Send members of your email list several emails containing more helpful information surrounding your topic (you can easily automate this with GetResponse). Eventually, when you have “warmed up” your traffic, you send them the offer. When done correctly, this can absolutely crank up your conversion ratio.
Responsive Design Is The Other Entire Point!
Thankfully, you don’t need to be a coding savant to make your landing pages responsive anymore. If your landing page isn’t formatted for desktop, mobile, and tablet, you will lose valuable business. Thankfully, there are plug-ins for this.
Sneaky, but Legit Landing Page Design Tips
Alright, the boring stuff is covered. Now onto one of my favorite topics – consumer psychology and landing page design. It may seem trivial at first, but the smallest design features can make a significant difference in conversion.
Most people spend a ridiculously short amount of time viewing landing pages, so you have just a few seconds to make an impact. This stuff is super interesting, and fun to test out. Here’s what I mean:
Most of the world read from left to right and top to bottom, right? Well, if you have about two seconds to attract a potential buyer, where are you going to put your pretty picture and/or video and/or “buy now” button? In the upper-left-hand corner!
So many marketers will place boring text or a logo here, but if you can populate this area with your page’s most important and attractive features, the conversion should get a boost.
CTA Button Color
This one is really fun. The CTA button, “CTA” standing for “Call-To-Action” (buy this thing, sign up for my email list, sign this petition, etc.), needs to visually jump out at the site visitor. Again, it may seem trivial, but every detail counts, so bust out that color wheel.
What color is your page’s background? Whatever it is, make your CTA button the opposite color. Red background? Green button. Purple background? Yellow button, etc.
Yes, content is limited compared to an article or blog post, but it’s still extremely important. Keep it very short and simple. Many landing pages simply ask a question, like “Bored?” with a link to buy fidget spinners or some other toy.
You can include bullets or testimonials, but nothing in paragraph form. If there is a testimonial section to your landing page, make it a different color than your top section (with the CTA button) and let the site viewer see the top inch of the testimonial section when they are scrolled all the way up.
If you don’t let the content peek over the bottom of the screen, your viewers may not scroll down at all!
I know that’s a lot at once, but landing pages are such a vast realm. It may not seem like it, but there are hundreds of ways that you can optimize them. Just like blogs, social media posts and other content, the effectiveness of any given landing page optimization technique depends on you.
Don’t just strain yourself trying to copy a successful person who uses a completely different style. Find a content delivery method that is easily available to you and go with it. So keep it simple, test out different techniques, and always keep an eye on that conversion ratio.
Now if you are thinking to yourself that you have no idea how to even remotely design and build a landing page, no problem. There are plenty of resources out there. Just based on my personal experience, I have really benefited from using ClickFunnels.
It is a very popular website that is used by thousands of people. The customer service is quick and it is user-friendly, which is my kind of criteria! So it is the option if you do not already have a system you like to use. Hope this helps!