One simple question, many tricky answers.
It’s not necessarily that 98% of new affiliates fail. Every affiliate marketer fails at least sometimes, no matter how experienced they are. Quitting is the problem. Instead of using those inevitable failures to build success, 98% of affiliates simply discard them and move on to the next thing.
Affiliate marketing is not an easy task. It may not be complicated on an academic level, like advanced chemistry, but it requires a lot of time and effort. To find success, the affiliate has to pair the right tools with the proper content and marketing strategies. The craziest part? Even doing everything right is not a guarantee.
Most people quit affiliate marketing because they realize that, despite the massive wave of hype on YouTube and social media, it’s not a get-rich-quick method.
Many other affiliates fail because they are accustomed to a steady paycheck, and though they are impressed by the infinite potential of affiliate marketing, they are also afraid of the lack of stability. Our brains want us to save calories, get fat and reproduce – that’s it. Fear of failure is a survival instinct.
That’s all good and fine in terms of “soft skill” issues, you might think, but what about the specifics? If you take great care in avoiding (or embracing) the following considerations, you will have a stronger chance at surviving the self-doubt and quitting mentality:
- Branding: Without an attractive online presence, you’re the online equivalent of a shifty-eyed street vendor barking at people. Why would anyone want to buy from you if they don’t know who you are, how you can help them, and how your product works? You absolutely must establish a brand for context and credibility’s sake.
- Nurturing Traffic: Some affiliates get too caught up in the numbers. If it’s just a “traffic in, commissions out” machine to you, the lack of a human element will affect your conversion. Treat your lists well. Give them helpful content and be personable. Simply blasting them with offers will not go well for you.
- Targeting: I know some will disagree with me, but solo ads are not the end all be all for affiliate marketing. For a decent conversion rate, traffic must absolutely be targeted, meaning site visitors are already interested in your product. Focusing on quality of traffic and targeting will help you scale down on ad spend while cranking conversion up at the same time.
- Tracking Progress: Tiny tweaks (split-tested keywords or other content elements, social media vs blog content, etc.) make all the difference in affiliate marketing campaigns, and for these adjustments to be made, you need data, through a tool like Click Magick. Data is king. If you can’t measure which funnels, ads, videos and whatever are doing, then you won’t know what to emphasize and what to discard.
- Content Quality: This ties in strongly with nurturing your lists/traffic. Content is vital to portraying the need that the product meets for the consumer. If you’re passionate about the product, that’s great, but nobody cares that you like it. The point is to offer practical, clear value.
- Authenticity: Don’t be fake. Don’t be that guy or girl who leases a Lambo and takes a picture with it to seem like a guru. If you own that luxury, sure, but the general populous is no longer fooled by such peacocking. What people care about is what you offer them that helps meet their need and/or solve a problem.
Even if you follow all of these tips to the letter, you will still fail throughout the process. Each failure, however, is not permanent unless you make it so by quitting. Failure isn’t the enemy – giving up is. Make the choice to stay committed, read as much as you can about affiliate marketing, grow in knowledge, become more confident, and succeed.
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