You could be the world’s foremost authority on landing pages, traffic generation, sales funnels, and so on, but it wouldn’t do you any good without the right mindset. One of the best books I have ever read about mindset is T Harv Eker’s book, “Secrets of the Millionaire Mind”
I highly recommend this book for any online entrepreneur. If you can internalize and apply the lessons in this book, you will emerge with a rock-solid mindset.
So, what does that look like? How do I get there? I’ll use this invaluable resource to answer these two very important questions.
This book is divided into two parts. The first part focuses on building the foundation for mental fortitude, which empowers you to manifest your own success.
The second part explains the difference between “rich-minded” and poor-minded using seventeen wealth files.
Today, I’ll share the five files that impacted by growth and success in affiliate marketing the most. I’m sure these will help you too, which is why I highly recommend this book.
Right from the start, Eker’s frank, sarcastic and sincere style grabbed my attention. He’s not interested in pandering or cliches. If anything, this resource is definitely not dry.
I mean, he starts out his seminars with, “Don’t believe a word I say”! Now there’s a hook that will grab people’s attention. It speaks to the kind of engaging and honest affiliate content that we should all aspire to.
As to the actual content of “Secrets of the Millionaire Mind,” Eker presents a list of transformative principles. The point is not to hand you anything, but to show you how to produce success.
In order to drive this point home, he echoes one mantra above all others in this book…
Your income can grow only to the extent that you do!
People who fail to create and maintain a high level of success aren’t “unlucky.” They didn’t just choose the wrong tricks and tools. It’s about how we are wired. Sadly, many of us just accept our current wiring instead of trying to change it. Eker calls this our “money blueprint.”
For example, consider this curious and true phenomenon. Lottery winners who stumble across hundreds of millions of dollars often just go back to their former lifestyles. Why? They don’t have the blueprint for a millionaire mind!
This blueprint relies heavily on imagination, but not in the fanciful, “daydream” type of way. Success is dependent on one’s ability to see potential. Without this vision, even lottery winners won’t know how to make this windfall work for them.
You don’t get the money and then develop the mindset; it’s the other way around.
The mindset creates the money
So we have to focus on that first. In Eker’s words, this means that we have to change our blueprint. This is just as true for affiliate marketing as it is in all business.
For the decade before I began affiliate marketing, I received a steady paycheck from my local government job. There’s nothing wrong with honest and steady work, but if you’re looking to jump up a rung or five in terms of success, you need to send your mind there first.
Here’s where I was stuck, mentally: I get paid the same, no matter what I do. Most of us are in this boat.
Then, my wife and I had kids. I knew we’d take care of them, but I wanted to aim for much higher than that. I didn’t want us to be stuck financially. I learned early on that most millionaires have multiple streams of income.
And so, as a leap towards the potential of unbridled growth and success, I plunged headfirst into affiliate marketing. Even after committing, I still didn’t have the money blueprint to truly appreciate real money (beyond an hourly wage).
But I got there. I changed, I grew, and I’m still growing. This is a huge takeaway from Eker’s book. It’s not just a matter of “well, I guess I don’t have the gift.” It’s not “biology,” as some would say. The millionaire blueprint is made, not born.
Changing your mental landscape to create financial success
Most of us take for granted that we have to be self-supportive and loving in a concrete, vocal way. One way to do this is simply by stating affirmations. I know it seems odd, especially at first, but it is effective. How you talk, think, and act influences what happens to you – it’s a real thing!
Make it powerful, relevant and above all, positive. For example, Eker provides this declaration:
“My inner world creates my outer world.”
“I have a millionaire mind.”
Why wait to luck into this energy from an outside source when you can just create it?
Eker believed in this so much that he filled his book with seventeen of these declarations. In his words, “Thoughts lead to feelings. Feelings lead to actions. Actions lead to results.” As such, these declarations will help you stimulate this cycle from within.
Alright, so let’s dive into my five favorite wealth files that Eker provides in this book. This is part two’s focus – the factors that separate rich from poor.
Now, before you go thinking I’m a snobby elitist with my “rich from poor” shtick, allow me to clarify. I’m not some rich, elitist snob. I’m not some out-of-touch oil baron living in a mansion with 24 bathrooms.
Neither Eker nor I are trying to condescend or pick at anyone personally. I have some friends who are poor, as I’m sure he did too. The focus shouldn’t be on what you don’t have, but what you can be. The struggle comes with great reward.
Now that we got the disclaimer out of the way, let’s learn the inner game that makes the rich rich.
5 Wealth Files of Secrets of the Millionaire Mind (Part 2)
1. Rich people believe “I create my life.” Poor people believe “Life happens to me.”
If your aim is to become successful via affiliate marketing, then you must start with the belief that you can do it. You must absolutely and whole-heartedly believe that you control the outcome. It’s not the luck of the draw, like poor people rely on with lottery tickets. It’s not someone else’s fault. It’s up to you.
If your conversion rate experiences some setbacks, for example, don’t fall into the poor-person mentality of playing the role of the victim. Both Eker and I have little tolerance for the “poor me” mentality. As he describes, it’s a perfect mechanism for keeping poor people poor. When you use those words, you attract negative energy. As Eker states, you become a “crap magnet!”
Whether it’s that affiliate hustle you got going on or your day job, don’t play the role of the victim when struggles inevitably emerge. This is not how millionaires think. Instead, Eker urges us to acknowledge and appreciate that we create our lives. We can attract our own success.
2. “Rich people are committed to being rich. Poor people want to be rich.”
Obviously, any poor person will reply “heck yes!” to the question, “Do you want to rich?” However, as Eker points out, many of us believe subconsciously that being rich is morally wrong.
I too had fallen into this pitfall until the last few years of my life. I believed that money was evil, and you should never have a lot of it. If you did, I thought it was better not to spend it like a showoff. This was my initially flawed money blueprint (part 1, remember?). My parents raised me to save a lot and spend a little.
Of course, I’m not advocating you flash your stuff and become super petty. However, there’s absolutely nothing wrong with earning as much money as your hard-working, affiliate-marketing self desires! You might be thinking, “Duh Scott, that’s why I’m in affiliate marketing.”
Well, I too was in it to make more money, but I didn’t realize my subconscious was against it. This will strongly interfere with your commitment to become rich if you don’t recognize and resolve it. Hopefully, this makes sense. Let’s get back to our commitment to becoming rich with a millionaire mind.
As Eker points out, the truth is that a vast majority of people don’t obtain what they want because they don’t even know what it is!
Ok sure, you want to earn money with the affiliate life. Money is just paper, though. What do you actually want? Visualizing this will help you immensely when building based on the secrets of the millionaire mind.
Rich people are strongly and distinctly committed to earning the wealth they desire. You must be willing to do what ever it takes within legal, moral and ethical bounds to become wealthy.
3. “Rich people associate with positive successful people. Poor people associate with negative or unsuccessful people.”
This one is huge! The book describes surrounding yourself with wealthy and positive people as a fast-track to wealth. For affiliates, this means researching the most successful people and learning from them. As always, I’ll be here to help as well :).
Seriously, though, if you model your methods after the wealthy, you’ll learn the secrets of the millionaire mind by accident. You will create positive energy even if you aren’t consciously thinking about it. The result is a much greater chance at success then all the negative complainers.
On a personal note, I know from experience that there’s a difference between the desire for wealth and positive energy. Know that they are not the exact same. If you meet a wealthy person with a negative outlook – there are plenty out there – then learn from someone else.
Why is this important? As Eker stresses, the concept of energy can strongly influence your success.
Only successful people with a positive energy will encourage others around them to succeed.
Rich people with a negative energy can’t and won’t do this.
Ever been stuck in a room with a bunch of negative people? What happens after a while? The well sucks you in, and you start to think negatively as well. Imagine if those people were around you all the time.
The reason why I’m pointing out this particular wealth file is because it’s really relevant today, especially for affiliate marketers. Some Internet commenters out there call us “spammy,” “greedy” entrepreneurs. It’s always better to just ignore this and focus on the positive.
In many cases, these people are lashing out because they failed and quit. Why? Because they had the desire, but not the commitment, per Eker.
Stick with positive and successful people!!
4. “Rich people manage their money well. Poor people mismanage their money well.”
As mentioned, this book is anything but dry, and Eker’s slightly sarcastic realism really shines here. I laughed out loud when Eker mentions how “Money Management 101 wasn’t offered” in school. “Instead,” he writes, “we learned about the War of 1812, which is of course something I use every single day.”
It’s not even that the wealthy are more intelligent, it’s just that they are savvy when it comes to money. They know how to manage it.
For example, before you’ve really hit it big in affiliate marketing, you shouldn’t be taking all these lavish vacations like you see on the ads. Instead, you should be reinvesting your profits back into your online ventures and expanding!
The more you focus on managing your money, the easier it will become for you to accumulate wealth.
Don’t just spend it away as soon as you get it, that’s a poor person tactic! Instead, Eker recommends the following budget structure:
- 10 percent into your Long-Term Savings for Spending Account
- 10 percent into Education (remember, keep learning!)
- 50 percent into necessities
- 10 percent into giving account (tithing, charities, whatever you decide to contribute and to whom or what)
- 10 percent into play account (an account that must be spent by the end of the month. Helps get it out of your system so you won’t splurge and make a mistake)
- 10 percent into your financial freedom account which is for investing or creating passive income
5. “Rich people have their money work hard for them. Poor people work hard for their money.”
Oh heck yeah – now we’re on to the affiliate marketer’s ultimate goal. We’re talking about autopilot here – your website content, funnels, autoresponders, etc., generating passive income. You’ll have that income stream to support the life that you’ve earned, whether it’s more than one family, a second house, who cares?
I don’t need to go too overboard on this concept because, at this point, you’ve probably realized just how helpful “Secrets of the Millionaire Mind” can be.
However, I do want to end on this wealth file because it’s such a strong driving force for people like us. You and I don’t want to scramble for that paycheck and hope for a pension we may or may not get. We are out to create what we want, not beg for it.
I’ll leave you with one of my favorite quotes from Eker: “Poor people work hard and spend all their money, which results in their having to work hard forever. Rich people work hard, save, and then invest their money so they never have to work hard again.”
So in conclusion, keep your marketing game strong, but keep your millionaire mind focused and strong as well.